INDIANA - Americans erroneously called a local company's 1-800 number to report bad driving, bankrupting the company in 2011.
"Sam's Truck 'n More" rental service' 1-800 number happens to match "1-800-F***YOU," a coincidence the company has learned to live with for the past 10 years. This year, though, the company has had a record 1,894,211 calls since January 2011 from citizens all over America reporting other people's poor driving, costing the company nearly $500,000.
"We were already struggling to meet payroll," said Jack Jackson, "Sam's Truck 'n More" president and founder. "All these charges for calls that have nothing to do with our business were killing us!"
That is until Jackson had a revelation. "One day last month we got a phone bill for $26,600, all of it from wrong calls. That was the day I shut the doors on 'Sam's Truck' company, and opened '1-800-F***YOU' online. We publish the calls that come in on our website, over Twitter and Facebook. Right now we've made a $250,000 profit in ad revenue alone!"
Business has been so good, says Jackson, that he's been able to fire his staff of 17 workers and run his new business with help from his computer-savvy son, and a single hourly contractor.
"I hated that business anyway," reflects Jackson candidly. "My name wasn't even 'Sam.'"